Touchdowns and turkey tacos: Colorado’s DeAndre Moore Jr. uses NIL funds to invest in food truck
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Colorado Buffaloes wide receiver DeAndre Moore Jr. is utilizing Name, Image, and Likeness funds to launch entrepreneurial ventures, including a family-run food truck named Jive Turkey and a planned Tesla rental fleet. Moore, who transferred to Colorado after playing at Texas, chose to reinvest his earnings into income-generating assets rather than luxury items. Managed alongside his twin sister Denae and mother Taleea, the Austin-born food truck business features a turkey-centric menu with deep-fried tacos, cornbread bowls, and layered Kool-Aid, with plans to relocate its operations to Boulder, Colorado. The initiative highlights a growing trend among college athletes leveraging modern NCAA rules to establish long-term financial security and business experience before entering professional sports.
More context
Timeline
- On January 1, 2024 DeAndre Moore Jr completed an athletic transfer to Texas.
- On September 29, 2023 DeAndre Moore launched the Jive Turkey food truck.
- On January 1, 2026 DeAndre Moore Jr joined the Colorado Buffaloes football.
- On July 20, 2026 media reports highlighted Moore as a transfer asset.
- On September 13, 2026 DeAndre Moore Jr participated in a football game.
- On September 17, 2026 Associated Press published details on Moore NIL strategy.
- On September 18, 2026 freshness search verified no material updates regarding venture.
- On September 19, 2026 family business organizers plan upcoming operational boulder logistics.
- On November 1, 2026 expected evaluation period for mid season offensive roster.
- On January 1, 2027 projected expansion timeline for truck integration in boulder.
Why it matters
Immediate US impact: Highlights shifting financial strategies among modern collegiate student-athletes nationwide. Possible long-term US impact: Establishes enduring business models for athletes leveraging NIL compensation. Most affected groups: College football players, student entrepreneurs, athletic programs, and local food vendors. Reader priority: Reviewing official AP reports and athlete-led economic business disclosures.
Coverage notes
Left: Emphasizes equitable financial empowerment and generational wealth building for athletes. Center: Reports factual business investments and athletic fund allocations without bias. Right: Focuses on personal responsibility, individual enterprise, and capitalist market opportunities.
Primary report
Associated Press published article detailing DeAndre Moore Jr NIL investments.
Sources
- The Austin Chronicle
- The Washington Post
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- Los Angeles Times
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- Associated Press
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- 247Sports
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- Bleacher Report
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- USA Today
- The Denver Post
- Boulder Daily Camera
- Austin American-Statesman
- Burnt Orange Nation
- Longhorns Wire
- Buffaloes Wire
- Saturday Down South
- The Orange County Register
- Dallas Morning News
- Houston Chronicle
- San Antonio Express-News
- Athlon Sports
- Lindy Sports
- Inside Texas
- Sportsnaut
- The Spun
- Saturday Blitz
- Yardbarker
- College Football News
- The Comeback
- Awful Announcing
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