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Touchdowns and turkey tacos: Colorado’s DeAndre Moore Jr. uses NIL funds to invest in food truck

PUBLISHED Sep 17, 2026, 3:06 PM ET

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Touchdowns and turkey tacos: Colorado’s DeAndre Moore Jr. uses NIL funds to invest in food truck

Media Bias Meter

Sources: 73

Left 7%

Center 86%

Right 7%

Sources: 73

Colorado Buffaloes wide receiver DeAndre Moore Jr. is utilizing Name, Image, and Likeness funds to launch entrepreneurial ventures, including a family-run food truck named Jive Turkey and a planned Tesla rental fleet. Moore, who transferred to Colorado after playing at Texas, chose to reinvest his earnings into income-generating assets rather than luxury items. Managed alongside his twin sister Denae and mother Taleea, the Austin-born food truck business features a turkey-centric menu with deep-fried tacos, cornbread bowls, and layered Kool-Aid, with plans to relocate its operations to Boulder, Colorado. The initiative highlights a growing trend among college athletes leveraging modern NCAA rules to establish long-term financial security and business experience before entering professional sports.

By Haya | JQJO News

Timeline of Events

On January 1, 2024 DeAndre Moore Jr completed an athletic transfer to Texas.
On September 29, 2023 DeAndre Moore launched the Jive Turkey food truck.
On January 1, 2026 DeAndre Moore Jr joined the Colorado Buffaloes football.
On July 20, 2026 media reports highlighted Moore as a transfer asset.
On September 13, 2026 DeAndre Moore Jr participated in a football game.
On September 17, 2026 Associated Press published details on Moore NIL strategy.
On September 18, 2026 freshness search verified no material updates regarding venture.
On September 19, 2026 family business organizers plan upcoming operational boulder logistics.
On November 1, 2026 expected evaluation period for mid season offensive roster.
On January 1, 2027 projected expansion timeline for truck integration in boulder.

News Intelligence

Immediate US impact: Highlights shifting financial strategies among modern collegiate student-athletes nationwide.
Possible long-term US impact: Establishes enduring business models for athletes leveraging NIL compensation.
Most affected groups: College football players, student entrepreneurs, athletic programs, and local food vendors.
Reader priority: Reviewing official AP reports and athlete-led economic business disclosures.

Media Bias

Articles Published:: 73
Right Leaning:: 5
Left Leaning:: 5
Neutral:: 63

Explain Framing

Left: Emphasizes equitable financial empowerment and generational wealth building for athletes. Center: Reports factual business investments and athletic fund allocations without bias. Right: Focuses on personal responsibility, individual enterprise, and capitalist market opportunities.