BUSINESS

Nike's Falling Share Price Puts Its Dow Seat in Jeopardy

PUBLISHED Sep 17, 2026, 8:48 AM ET

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Media Bias Meter

Sources: 28

Left 4%

Center 96%

Sources: 28

Nike faces a severe threat of removal from the Dow Jones Industrial Average as its share price declines significantly today. Since joining the elite stock index in 2013, Nike shares have appreciated by only five percent while the broader market quadrupled. Because the Dow is a price weighted index rather than market capitalization weighted, Nike now holds a meager zero point four percent weighting, making it the smallest component in the thirty stock average. Historical reviews show that half of recent component changes involved removing the stock with the lowest weighting. Market analysts note that holding the lowest price weight has historically preceded index removal. Josh Bischoff from TimesSquare Capital Management stated that Nike makes a clear candidate for removal. Shay Boloor at Futurum Equities noted that the odds of Nike being dropped have increased significantly over the coming year. Nike currently remains the worst performing stock this calendar year.

By Shahbaz A. | JQJO News

Timeline of Events

On September 10, 2013, Nike officially joined the Dow Jones index.
On January 15, 2020, Nike shares achieved record market valuations.
On June 20, 2024, sliding stock prices weakened index weighting.
On January 5, 2025, analysts warned regarding poor annual performance.
On March 12, 2025, Nike became the lowest weighted component.
On August 18, 2025, market experts discussed potential index removal.
On January 10, 2026, shares declined toward thirty six dollars.
On September 17, 2026, Reuters published the index jeopardy report.
On September 17, 2026, market analysts confirmed growing demotion risks.
On September 17, 2026, corporate representatives declined public interview requests.

News Intelligence

Immediate US impact: Investors reevaluate retail stock holdings amid heightened market volatility concerns.
Possible long-term US impact: Major indices face structural changes regarding price weighted index methodology.
Most affected groups: Retail investors, institutional shareholders, and corporate executives across sports apparel.
Reader priority: Monitor official financial press releases and verified stock market updates.

Media Bias

Articles Published:: 28
Right Leaning:: 0
Left Leaning:: 1
Neutral:: 27

Explain Framing

Left: Highlight corporate wealth inequality and executive compensation amidst declining values. Center: Focusing strictly on market mechanics and historical index membership rules. Right: Emphasizing capitalist market pressures and corporate governance challenges within retail.