ENTERTAINMENT

Practical Magic 2' conjures a No. 1 box office debut with $30 million

PUBLISHED Sep 13, 2026, 4:06 PM ET

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Practical Magic 2' conjures a No. 1 box office debut with $30 million

Media Bias Meter

Sources: 34

Left 12%

Center 82%

Right 6%

Sources: 34

Practical Magic 2 secured the number one spot at the North American box office this weekend, earning an estimated 30 million dollars across 4,146 theaters. Distributed by Warner Bros and directed by Susanne Bier, the fantasy sequel stars original leads Sandra Bullock and Nicole Kidman, nearly thirty years after the release of the 1998 cult classic. The film dethroned Spider-Man Brand New Day, which had led domestic charts for six consecutive weeks. Additionally, the sequel grossed 16 million dollars from 77 international markets, resulting in a worldwide opening weekend of approximately 46 million dollars against a reported 75 million dollar production budget. Rentrak senior media analyst Paul Dergarabedian noted that the return of the principal actors was vital for generating initial interest. The film achieved earnings at the lower end of Warner Bros initial projections of 30 to 35 million dollars, leaving its second-week box office hold as the primary indicator of its theatrical longevity.

By Ayesha A. | JQJO News

Timeline of Events

On October 16 1998 (1200 EDT), the original film Practical Magic premiered in theaters nationwide.
On November 15 2024 (0900 EST), Warner Bros officially announced development of the sequel.
On March 10 2025 (1000 EDT), principal photography began under director Susanne Bier.
On August 01 2025 (1700 EDT), post-production was finalized ahead of release scheduling.
On September 11 2026 (1800 EDT), preview screenings commenced across domestic theater locations.
On September 13 2026 (1200 EDT), weekend box office estimates reached 30 million dollars.
On September 14 2026 (0800 EDT), international grosses surpassed 16 million dollars globally.
On September 18 2026 (1000 EDT), theater counts will adjust for the second week.
On September 20 2026 (1200 EDT), second weekend box office drop percentages will emerge.
On October 15 2026 (1200 EDT), global theatrical run conclusions will determine final profitability.

News Intelligence

Immediate US impact: Domestic theater operators experience renewed ticket sales outside superhero blockbusters.
Possible long-term US impact: Long-term studio strategy will increasingly favor legacy sequel nostalgia projects.
Most affected groups: Major film studios and theatrical exhibition businesses benefit from diverse counter-programming.
Reader priority: Readers should monitor box office tracking reports and studio financial disclosures.

Media Bias

Articles Published:: 34
Right Leaning:: 2
Left Leaning:: 4
Neutral:: 28

Explain Framing

Left: Highlighted cultural nostalgia and women led franchise commercial success. Center: Reported box office figures and studio statistics without political commentary. Right: Emphasized corporate financial performance and theatrical market competition results.