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Conor McGregor Slammed for 'Disgusting' 9/11 Post Promoting Energy Drink

PUBLISHED Sep 11, 2026, 12:53 PM ET

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Media Bias Meter

Sources: 24

Left 21%

Center 63%

Right 17%

Sources: 24

Mixed martial arts fighter Conor McGregor faced widespread public backlash after publishing a social media post commemorating the September 11 attacks while promoting his energy drink brand. McGregor shared the message on X on the morning of September 10, one day before the twenty fifth anniversary. The post featured commercial promotion for Mac Energy alongside references to former Navy SEAL Robert O’Neill. Social media users strongly criticized the timing, the commercialization of a national tragedy, and a factual date error in the message. This incident follows previous charitable contributions McGregor made to organizations supporting families of fallen first responders. Critics expressed disappointment over the blending of solemn historical remembrance with corporate marketing. McGregor has not fought competitively since 2021 due to injuries and cancelled bouts, remaining a polarizing public figure through his commercial ventures and online statements.

By Ayesha A. | JQJO News

Timeline of Events

On September 11, 2020 McGregor donated one million dollars to Tunnel to Towers Foundation.
On September 11, 2024 McGregor spoke about remembering victims at an American bar.
On June 2025 McGregor cancelled a scheduled UFC fight due to injury.
On September 10, 2026 McGregor published the controversial energy drink and remembrance post.
On September 10, 2026 social media users heavily criticized the premature promotional post.
On September 10, 2026 commentators highlighted the inappropriate commercialization of national tragedy.
On September 10, 2026 critics pointed out the date error in his message.
On September 11, 2026 the United States commemorated the twenty fifth anniversary.
On September 12, 2026 public discourse continued regarding celebrity marketing ethics.
On September 12, 2026 observers anticipated potential fallout for McGregor commercial partnerships.

News Intelligence

Immediate US impact: US audiences expressed widespread online condemnation regarding commercialization of tragedies.
Possible long-term US impact: Public scrutiny of celebrity marketing ethics may increase across platforms.
Most affected groups: Mixed martial arts fans, sports commentators, and digital consumers.
Reader priority: Prioritize primary reporting and official social media verification statements.

Media Bias

Articles Published:: 24
Right Leaning:: 4
Left Leaning:: 5
Neutral:: 15

Explain Framing

Left: Outraged coverage emphasized commercial exploitation of tragedy and disrespect. Center: Factual reporting highlighted the public backlash and date discrepancy. Right: Conservative reporting condemned the inappropriate marketing and tone deafness.