Juul gets OK to sell updated vaping device with age-gating technology
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The U.S. Food and Drug Administration has authorized Juul Labs to market its JUUL2 e-cigarette system, including tobacco- and menthol-flavored pods, marking the company’s first new device authorization in more than a decade. The FDA issued marketing granted orders dated Aug. 27, while announcing the decision publicly Aug. 28. The authorized pods contain 18 milligrams of nicotine per milliliter, equivalent to about 1.5% to 1.6%. FDA said its review found complete smoking cessation at six weeks among 19.9% to 34.6% of tobacco-pod users and 28.4% to 49.3% of menthol-pod users in company-submitted studies. The agency said benefits for adult smokers outweighed youth-related risks for the menthol product, while stressing authorization is not an endorsement or safety approval. JUUL2 also offers optional app-based age verification. Juul plans additional applications for flavors and nicotine strengths. Juul faced a 2022 marketing denial order, rescinded in 2024, before receiving original-product authorization again in 2025.
Timeline
- On June 23, 2022, FDA denied Juul authorization for products.
- On June 6, 2024, FDA rescinded denial orders, reopening applications.
- On July 17, 2025, FDA authorized Juul devices and pods.
- On July 2023, Juul submitted JUUL2 marketing application to FDA.
- On December 2023, Juul submitted menthol JUUL2 application to FDA.
- On August 27, 2026, FDA issued JUUL2 marketing granted orders.
- On August 28, 2026, FDA publicly announced three JUUL2 authorizations.
- On August 28, 2026, authorized JUUL2 pods contained 18mg/mL nicotine.
- On August 29, 2026, no newer material development was located.
- Future months: Juul may seek authorization for additional flavors, strengths.
- Future months: FDA will monitor marketing, youth uptake, and compliance.
- Future years: JUUL2 could intensify competition among authorized vaping products.
Sources
JQJO Editorial Desk · Human reviewed · AI assisted. Report a correction.






























