Pacific Energy Concepts Lifted Call Connect Rates More Than 53% with ZoomInfo

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Pacific Energy Concepts (PEC), an energy optimization company specializing in LED lighting, advanced controls, and Smart Motor retrofits for commercial and industrial buildings, significantly improved its sales and prospecting metrics by adopting ZoomInfo's AI go-to-market platform. By replacing manual door-knocking, in-person introductions, and unreliable purchased lists with ZoomInfo's verified contact intelligence and real-time buying signals, PEC boosted its call-to-connect rate by 53.42% and overall prospecting activity by 60.75%. The transition allowed sales engineers to bypass hand-checking stale contact data, utilizing precise filters and organizational charts to connect directly with key decision-makers at major corporate clients like Costco, IKEA, and Alaska Airlines. This strategic tech stack upgrade streamlined outbound sales operations, enabling the energy efficiency firm to scale its pipeline sustainably and accelerate commercial outreach.

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Media Bias

Articles Published:: 31
Right Leaning:: 1
Left Leaning:: 0
Neutral:: 30

Explain Framing

Left: Outlets emphasize workforce efficiency and the benefits of AI tool adoption. Center: Reports detail quantitative sales metrics, platform integration steps, and corporate case studies. Right: Commentary highlights private sector innovation, market competitiveness, and enterprise revenue growth.