BUSINESS

Pacific Energy Concepts Lifted Call Connect Rates More Than 53% with ZoomInfo

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Media Bias Meter

Sources: 31

Center 97%

Right 3%

Sources: 31

Pacific Energy Concepts (PEC), an energy optimization company specializing in LED lighting, advanced controls, and Smart Motor retrofits for commercial and industrial buildings, significantly improved its sales and prospecting metrics by adopting ZoomInfo's AI go-to-market platform. By replacing manual door-knocking, in-person introductions, and unreliable purchased lists with ZoomInfo's verified contact intelligence and real-time buying signals, PEC boosted its call-to-connect rate by 53.42% and overall prospecting activity by 60.75%. The transition allowed sales engineers to bypass hand-checking stale contact data, utilizing precise filters and organizational charts to connect directly with key decision-makers at major corporate clients like Costco, IKEA, and Alaska Airlines. This strategic tech stack upgrade streamlined outbound sales operations, enabling the energy efficiency firm to scale its pipeline sustainably and accelerate commercial outreach.

Reviewed by editorial team.

Timeline of Events

On January 15, 2026, Pacific Energy Concepts evaluated outdated sales prospecting methods.
On February 10, 2026, sales leadership identified limitations in purchased vendor contact lists.
On March 5, 2026, the company researched automated go-to-market and intelligence platforms.
On April 12, 2026, Pacific Energy Concepts integrated ZoomInfo into its sales tech stack.
On May 20, 2026, sales engineers began utilizing precise filters and intent data signals.
On June 15, 2026, initial performance reviews showed a dramatic rise in outreach volume.
On July 10, 2026, mid-quarter metrics confirmed a 60.75% increase in total prospecting activity.
On August 18, 2026, ZoomInfo and business wire outlets reported the productivity gains publicly.
On September 10, 2026, sales teams plan to expand automation across regional offices.
On October 15, 2026, corporate executives expect further pipeline growth for fourth quarter targets.

News Intelligence

Immediate US impact: B2B sales teams increasingly adopt AI-driven data platforms to optimize outbound pipelines.
Possible long-term US impact: Automated contact intelligence permanently replaces traditional cold-calling and manual lead list purchasing.
Most affected groups: Sales engineers, B2B enterprise software vendors, and commercial energy optimization firms.
Reader Priorities: Verified case studies, outbound efficiency metrics, and sales technology stack evaluations.

Media Bias

Articles Published:: 31
Right Leaning:: 1
Left Leaning:: 0
Neutral:: 30

Explain Framing

Left: Outlets emphasize workforce efficiency and the benefits of AI tool adoption. Center: Reports detail quantitative sales metrics, platform integration steps, and corporate case studies. Right: Commentary highlights private sector innovation, market competitiveness, and enterprise revenue growth.