Kansas to Feature XRP Jersey Patches Fall 2026
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Lawrence, Kansas. Kansas Athletics announced on July 8 that it entered a multi-year sponsorship with Ripple to display the XRP logo as a jersey patch on all Jayhawks teams beginning fall 2026, making XRP the first cryptocurrency brand integrated onto uniforms of a major NCAA Division I program and expanding corporate branding on collegiate uniforms.
The agreement, coordinated with Learfield and Jayhawk Sports Properties and described in the university release, includes venue signage and digital branding and was described by Kansas athletics director Travis Goff as reflecting innovation; U.Today cited Sports Business Journal reporting the arrangement as among the most lucrative patch placements, and the school says the partnership runs for a multi-year term beginning this fall.
Timeline
- 1. July 8, 2026: University of Kansas publicly announces multi-year partnership with Ripple.
- 2. July 8, 2026: Yahoo Sports and Great Bend Post publish the university release and coverage.
- 3. July 8, 2026: U.Today reports the deal and cites Sports Business Journal on deal lucrativeness.
- 4. Fall 2026: XRP logo scheduled to appear on Kansas team jerseys and related venue/digital branding rolls out.
- 5. 2026–approximately 2031: Reported five-year sponsorship term covers ongoing branding and partnership activities.
Sources
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