BUSINESS

United States fines Hopper $35 million over dark patterns

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WASHINGTON — The U.S. Federal Trade Commission has reached a $35 million settlement with travel-booking app Hopper, resolving allegations that the company used hidden fees and manipulative interface design to deceive consumers. In a complaint filed on July 2, 2026, the FTC alleged that Montreal-based Hopper and its U.S. subsidiary, Hopper (USA) Inc., marketed the platform as a transparent, “no hidden fees” service while routinely adding undisclosed charges late in the booking process for flights, hotels, and rental cars. Regulators said these practices caused tens of millions of dollars in financial harm to travelers who relied on the app’s price displays when planning their trips. WASHINGTON — According to the complaint, Hopper pre-selected optional charges, including a “Tip” for the app and paid “VIP Support,” and placed them below the primary payment button, often out of immediate view, so many users completed purchases without realizing they had agreed to extra fees. The FTC also challenged how Hopper marketed and operated several premium services, including its “VIP Support” and “Price Freeze” features, alleging that the company misrepresented the real benefits customers would receive. The settlement is intended both to compensate affected consumers and to deter other digital platforms from using similar dark patterns in their user interfaces.

Prepared by Christopher Adams and reviewed by editorial team.

Timeline of Events

July 2, 2026 FTC files complaint against Hopper
July 2, 2026 Regulators allege deceptive dark patterns
July 2, 2026 Complaint cites hidden pre-selected fees
July 2, 2026 FTC questions VIP Support marketing
July 2, 2026 Concerns raised about Price Freeze representations
Recently FTC secures $35 million settlement
Recently Hopper ordered to compensate affected consumers
Recently Case underscores scrutiny of digital marketplaces

Why This Matters to You

The Hopper case highlights the hidden traps in digital marketplaces. These "dark patterns" can trick you into paying more than you planned. Be vigilant when booking travel. Check for pre-selected charges before hitting 'pay'.

The Bottom Line

The FTC's action against Hopper is a win for consumer transparency. It's a reminder that deceptive practices can lead to hefty fines. Worth forwarding if you know someone planning a trip. They'll appreciate the heads-up.