BUSINESS

United States tech giants raise hardware prices

PUBLISHED Jun 27, 2026, 1:26 PM ET

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Apple Inc. and Microsoft Corp. announced significant price increases on key consumer hardware in late June 2026, citing a severe global memory chip shortage driven by surging demand for artificial intelligence data centers. Apple raised prices by 15 to 25 percent across Mac, iPad, HomePod and Vision Pro lines, with some models up by as much as $200, including the MacBook Neo rising from $599 to $749. Microsoft said Xbox console prices will increase by $100 to $150 starting August 1, 2026. Memory makers have prioritized high-margin server orders, and DRAM prices have nearly doubled, prompting tech-sector sell-offs in global markets.

By Daniel Hayes | JQJO News

Timeline of Events

Past 12 months DDR5 prices more than quadruple globally
Q1 2026 DRAM prices surge ninety-eight percent
Current quarter projected DRAM price jump continues
Late June 2026 AI data centers consume majority semiconductors
Jun 26 2026 Apple raises major hardware prices
Jun 27 2026 Microsoft announces Xbox price increases
Aug 1 2026 Microsoft Xbox new pricing starts
After announcements markets sell off tech shares

News Intelligence

Your favorite tech gadgets are getting pricier. Apple and Microsoft are hiking prices due to a global chip shortage. This affects Macs, iPads, HomePods, and Xbox consoles. If you're planning to upgrade, be ready for a bigger bill.