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Pune — On June 20, 2026, Phoenix Group launched the Phoenix Shopping Festival 2026 across Phoenix Mall of the Millennium in Wakad and Phoenix Avenue of Stars in Viman Nagar. Actor Harshvardhan Rane inaugurated the festival, drawing visitors and fans and adding a star-studded element to the opening. The multi-month event runs from June through August and features a suite of rewards, including prizes worth up to ₹1 crore at each location, a Toyota Hyryder as the mega prize at both malls, and a programme of daily and weekly rewards to keep visits engaging. Pune — The festival brings together a wide range of international and domestic fashion, beauty, lifestyle and retail brands, with participants including H&M, Marks & Spencer, Lifestyle, Armani Exchange, Diesel, Aldo, Charles & Keith, Victoria’s Secret, Superdry, Adidas Originals, Bath & Body Works, Home Centre, Shoppers Stop and others. Organisers are offering an End of Season Sale with Flat 50% Off on select collections on June 20 and 21. A Phoenix spokesperson said the event was designed to move shopping beyond transactions into a joyful, experience-driven destination for families and fashion enthusiasts, and the launch saw enthusiastic participation from shoppers, influencers and Pune’s social community.

Prepared by Emily Rhodes and reviewed by editorial team.