Taylor Swift Files Trademarks To Block AI Impersonations
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United States. Taylor Swift's company, TAS Rights Management, filed three trademark applications with the United States Patent and Trademark Office on April 24 to register two sound marks and one visual depiction tied to the singer's voice and image, signaling a legal step taken in response to concerns about artificial intelligence-generated impersonations.
Los Angeles and Washington reports this week identified the filings after intellectual-property attorney Josh Gerben of Gerben IP spotted them and outlets including Variety and Deadline published details on April 27–28; the filings list phrases 'Hey, it's Taylor' and 'Hey, it's Taylor Swift' and a photograph from the Eras Tour.
More context
Timeline
- 1. Prior months: Reports increased of AI-generated images and audio resembling public figures, raising industry concern.
- 2. April 24: TAS Rights Management submits three trademark applications to the US Patent and Trademark Office.
- 3. Intellectual-property attorney Josh Gerben spots and publicizes the USPTO filings.
- 4. April 27–28: Variety, Deadline, ANI, The Trent, Social News XYZ, and LatestLY publish accounts of the filings and quoted phrases/image description.
- 5. Following coverage, discussions continue about legal and technical responses to AI impersonation risks.
Why it matters
Artificial Intelligence (AI) is getting better at mimicking people. This includes public figures like Taylor Swift. It's a privacy concern. If you're a fan, you want to know you're hearing from the real Taylor, not an AI.
Sources
JQJO Editorial Desk · Human reviewed · AI assisted. Report a correction.
