Steyer's Spending Surges in California Governor's Race Ahead
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Los Angeles — Billionaire Tom Steyer has spent or booked over $115 million on broadcast, cable and radio advertising across California, saturating television and mobile ad inventories as campaigns and voters prepare for the June 2 primary. AdImpact data reported the spending, making his outlays nearly 30 times those of his nearest Democratic rival this election cycle.
Los Angeles — Billionaire Tom Steyer has spent or booked over $115 million on broadcast, cable and radio advertising across California, saturating television and mobile ad inventories as campaigns and voters prepare for the June 2 primary. AdImpact data reported the spending, making his outlays nearly 30 times those of his nearest Democratic rival this election cycle.
Los Angeles developments follow additional campaign shifts this week: Rep. Eric Swalwell suspended his campaign and resigned from Congress amid allegations and a criminal investigation, prompting Nexstar to commission a new poll to set April 22 debate qualifiers. If Steyer advances past the June 2 primary, his spending could approach or exceed the 2010 statewide record of $178.5 million.
More context
Timeline
- 1. 2010 — Meg Whitman spent $178.5 million in the California governor's race.
- 2. April 2026 — AdImpact reports Tom Steyer spent or booked over $115 million in ads.
- 3. April 18, 2026 — Fox40 reports Rep. Eric Swalwell suspended his campaign and resigned from Congress.
- 4. Mid-April 2026 — Nexstar commissions a new poll to determine debate qualifications.
- 5. June 2, 2026 — California primary when spending and candidate shifts will be tested.
Why it matters
Steyer's spending spree could impact your vote in the California primary. It's a reminder to research all candidates, not just the ones with the most ads. Check out unbiased sources like Ballotpedia to make an informed decision.
Sources
JQJO Editorial Desk · Human reviewed · AI assisted. Report a correction.
