POLITICS

Steyer's Spending Surges in California Governor's Race Ahead

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Los Angeles — Billionaire Tom Steyer has spent or booked over $115 million on broadcast, cable and radio advertising across California, saturating television and mobile ad inventories as campaigns and voters prepare for the June 2 primary. AdImpact data reported the spending, making his outlays nearly 30 times those of his nearest Democratic rival this election cycle. Los Angeles developments follow additional campaign shifts this week: Rep. Eric Swalwell suspended his campaign and resigned from Congress amid allegations and a criminal investigation, prompting Nexstar to commission a new poll to set April 22 debate qualifiers. If Steyer advances past the June 2 primary, his spending could approach or exceed the 2010 statewide record of $178.5 million.

Prepared by Lauren Mitchell and reviewed by editorial team.

Timeline of Events

2010 — Meg Whitman spent $178.5 million in the California governor's race.
April 2026 — AdImpact reports Tom Steyer spent or booked over $115 million in ads.
April 18, 2026 — Fox40 reports Rep. Eric Swalwell suspended his campaign and resigned from Congress.
Mid-April 2026 — Nexstar commissions a new poll to determine debate qualifications.
June 2, 2026 — California primary when spending and candidate shifts will be tested.

Why This Matters to You

Steyer's spending spree could impact your vote in the California primary. It's a reminder to research all candidates, not just the ones with the most ads. Check out unbiased sources like Ballotpedia to make an informed decision.

The Bottom Line

Steyer's campaign spending is unprecedented, nearing the 2010 record. But money doesn't always mean victory. Keep an eye on the June 2 primary results. Worth forwarding if you know someone voting in California.