Las Vegas: Lego debuts Smart Brick interactive playsets
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60-Second Summary
LAS VEGAS, USA — Lego unveiled its Smart Brick and Smart Play platform at CES 2026, announcing a March 2026 rollout. The Smart Brick contains sensors, an accelerometer, a miniature speaker, color recognition and wireless charging, and pairs with snap-on Smart Tags and Smart Minifigures to trigger lights, sounds and responses. Lego said the system works without screens and remains compatible with existing Lego bricks. Public company demonstrations showed Star Wars-themed sets including Luke Skywalker and Darth Vader, and interactive behaviors like color changes, proximity reactions and whoosh sound effects. Based on 6 articles reviewed and supporting research.
About this summary
This 60-second summary was prepared by the JQJO editorial team after reviewing 6 original reports from PCMag UK, PC Mag Middle East, FOX 9 Minneapolis-St. Paul, KTVB 7, PCMag Australia and Daily Times.
Timeline of Events
- January 2026: Lego unveils Smart Brick and Smart Play platform at CES in Las Vegas.
- January 2026: Demonstrations show color-change, proximity reactions, whoosh sounds and minifigure-triggered behaviors.
- January 2026: Lego details technical features including sensors, accelerometer, inductive charging and Bluetooth mesh connectivity.
- January 2026: Company announces March 1, 2026 rollout date for Smart Bricks and Smart Play sets.
- March 2026: Targeted consumer rollout and retail availability of Smart Play system and Star Wars sets.
- Articles Published:
- 6
- Right Leaning:
- 0
- Left Leaning:
- 0
- Neutral:
- 6
- Distribution:
- Left 0%, Center 100%, Right 0%
Lego will benefit from product sales and renewed brand momentum; component suppliers and retailers will gain orders and inventory turnover; consumers will receive new interactive, screen-free play experiences.
Traditional non-digital toy makers may face increased competition; some parents could encounter higher costs for advanced sets and certain accessory makers may see shifting demand.
Coverage of Story:
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Las Vegas: Lego debuts Smart Brick interactive playsets
PCMag UK PC Mag Middle East FOX 9 Minneapolis-St. Paul KTVB 7 PCMag Australia Daily TimesFrom Right
No right-leaning sources found for this story.
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