TECHNOLOGY

Sony Announces $100 PS5 Price Cut For Holidays

PUBLISHED Nov 20, 2025, 7:05 PM ET

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Sony Announces $100 PS5 Price Cut For Holidays

Media Bias Meter

Sources: 22

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Sources: 22

United States. Sony announced on November 21 it will reduce PlayStation 5 console prices by $100 across models during Black Friday, offering bundled Fortnite packs and lowered PS5 Pro pricing. Retailers including Amazon, Best Buy and Walmart will carry the promotion alongside Amazon's Black Friday week deals beginning November 20. Earlier system updates added a Welcome Hub with dynamic backgrounds and stats widgets; PlayStation guidance also covers data transfer between consoles. Industry sales data through October shows significant PS5 adoption. The reductions aim to drive holiday purchases and broaden consumer access. Based on 11 articles reviewed and supporting research today.

By Emily Rhodes | JQJO News

Timeline of Events

November 2020: PlayStation 5 launches amid global supply constraints.
September 2024: PS5 Welcome Hub introduced in system update 24.06-10.00.00.
Early 2025: Sony raised U.S. PS5 prices by $50 citing economic conditions.
4 October 2025: Circana reports 26.7 million PS5 units sold in the U.S.
20–21 November 2025: Amazon begins Black Friday week; Sony’s $100 PS5 discounts begin November 21.

Media Bias

Articles Published:: 22
Right Leaning:: 0
Left Leaning:: 0
Neutral:: 22

Who Benefited

Sony and participating retailers benefited from increased holiday promotional visibility and anticipated higher unit sales; consumers benefited from temporary $100 price reductions on PS5 models and bundled digital content that lowered the effective purchase cost during the sale window.

Who Impacted

Early adopters who purchased consoles at higher pre-sale prices and smaller retailers unable to match major retail promotions potentially suffered reduced perceived value or competitive disadvantage during the Black Friday discount period.

Media Bias