TECHNOLOGY

Sony Cuts PS5 Prices Ahead Of Black Friday Shopping

Media Bias Meter

Sources: 10

Left 20%

Center 80%

Sources: 10

United States. Sony announced $100 discounts across PS5 console models beginning Friday, November 21, and retailers including Amazon, Walmart and Best Buy listed matching offers and bundles featuring Fortnite content. Sony also rolled out a PS5 Welcome Hub update adding dynamic seasonal backgrounds and a recent-games stats widget; sales data show 26.7 million US units by October 4. Consumers and retailers prepared for high seasonal demand and inventory shifts nationwide. Retail Black Friday promotions run through early December in some regions, and PlayStation India published localized price cuts up to Rs 10,000. Based on 11 articles reviewed and supporting research.

Timeline

November 2020: PS5 launches globally during pandemic shortages.
September 2024: Sony releases PS5 Welcome Hub in system update 24.06-10.00.00.
Early 2025: Sony raises US PS5 prices by $50 citing economic pressures.
4 October 2025: Circana reports 26.7 million PS5 units sold in the US.
20–21 November 2025: Amazon Black Friday week begins; Sony announces $100 discounts effective Nov 21.

Media Bias

Articles Published:: 10
Right Leaning:: 0
Left Leaning:: 2
Neutral:: 8

Who Benefited

Price-sensitive consumers and major retailers benefited from increased sales and promotional traffic during the Black Friday period, while Sony used discounts to accelerate holiday sales and clear inventory ahead of year-end.

Who Suffered

Some early buyers who paid higher prices earlier in the year and secondary-market resellers who relied on higher margins saw reduced resale values due to the $100 across-the-line discounts.

Expert Opinion

Sony reduced PS5 prices by $100 starting Nov 21, introduced Welcome Hub updates, and Circana reported 26.7 million US units sold as of October 4, 2025; Black Friday offers run across major retailers and include regionally adjusted discounts of inventory to manage supply and demand.

Media Bias

Articles Published:: 10
Right Leaning:: 0
Left Leaning:: 2
Neutral:: 8
Distribution:: Left 20%, Center 80%, Right 0%

Who Benefited

Who Suffered

Some early buyers who paid higher prices earlier in the year and secondary-market resellers who relied on higher margins saw reduced resale values due to the $100 across-the-line discounts.

Expert Opinion