Jeep drives comeback with cheaper models and EVs
BUSINESS
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Jeep drives comeback with cheaper models and EVs

Jeep is staging a comeback after six straight U.S. sales declines, realigning prices and rolling out its biggest product push in years. CEO Bob Broderdorf says the brand is "reclaiming" its segment as the redesigned, less costly Grand Wagoneer arrives and the all electric Recon debuts this week. Early signs include the best quarterly sales gain in over two years, yet quality woes persist: Jeep ranked last in Consumer Reports and recalled more than 320,000 plug in hybrids for fire risk, with a software fix expected in December. Inventory remains high as incentives fade and EV demand cools.

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