Apple unveils knitted iPhone Pocket amid mockery

Apple unveiled the iPhone Pocket, a knitted strap created with Issey Miyake, pitched as an 'additional pocket' for any iPhone and everyday items. Launching Friday in multiple colors, it costs $149.95 for the short version and $229.95 for the long. The price drew ridicule online—comparisons to a sock and Borat’s mankini abounded—while one analyst pointed to a wearable trend. MG Siegler called it 'an insanely expensive sock,' noting Miyake was among Steve Jobs’ favorite designers and casting it as a colorful accessory alongside Apple’s $59 iPhone Crossbody Strap.