Read, Watch or Listen

X is testing a new iOS link view that keeps like, reply, and repost buttons visible by collapsing the original post to the bottom instead of letting the browser cover the screen, aiming to curb drop‑offs after external clicks. The change addresses complaints that link posts underperform by steering users away from the app. Elon Musk also said X will tweak recommendations and, within four to six weeks, move toward “deletion of all heuristics,” letting its Grok AI analyze every post and video to match content to users — potentially boosting reach, even for small accounts.

Prepared by Jonathan Pierce and reviewed by editorial team.