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Responding to backlash over “AI slop,” Pinterest is rolling out controls that let users limit generative AI imagery in categories like beauty, art, fashion and home décor. The tools, found under Settings > Refine your recommendations, arrive with more prominent GenAI labels and feedback options. Citing academic literature, Pinterest says GenAI now accounts for 57% of online material. The controls launch first on the website and Android, with iOS to follow in the coming weeks. CTO Matt Madrigal said the update aims to balance human creativity with AI innovation and help feeds reflect what inspires users.

Prepared by Jonathan Pierce and reviewed by editorial team.