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Google's smart home initiatives, including Assistant and Nest, have faced user trust issues due to feature removals and hardware discontinuations. To address this, Google is committed to regaining user confidence by prioritizing existing Nest and Assistant users. This is demonstrated through the rollout of Gemini integration to current products, a strategy contrasting with Amazon's approach of favoring new hardware. Google aims to rebuild trust with new features and third-party hardware expansion.

Prepared by Jonathan Pierce and reviewed by editorial team.