Read, Watch or Listen

Amazon's latest Echo Show devices are marketed as seamlessly blending into the background, with Alexa aiming to assist without distraction. However, the author argues this promise is broken by intrusive, un-skippable advertisements that appear on the home screen and photo carousel. Despite claims of ads always being present, user complaints and the author's experience suggest an increase in their prominence and intrusiveness, with no option to disable them. This contradicts Amazon's stated goal of creating unobtrusive AI technology, leading the author to deem the device too distracting.

Prepared by Jonathan Pierce and reviewed by editorial team.