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Adobe Analytics predicts U.S. online holiday sales will reach $253.4 billion, a 5.3% increase. Cyber Monday and Black Friday are expected to see significant growth, driven by discounts and consumer demand for AI-powered shopping tools. Mobile devices will continue to dominate online spending, while buy now, pay later services and social media advertising will also play crucial roles in boosting sales across categories like electronics, apparel, and furniture.

Prepared by Christopher Adams and reviewed by editorial team.