Amex Platinum Fee Hikes Spark User Reevaluation | JQJO

American Express is increasing the annual fee for its Platinum card from $695 to $895, adding new benefits like credits for Resy, Lululemon, and Uber One. While Amex aims to retain its customer base, particularly younger demographics, the fee hike is prompting cardholders to re-evaluate the card's value. Experts suggest the benefits *can* outweigh the cost, but this requires active utilization and strategic spending, turning the card into a lifestyle management tool rather than a simple rewards program.