Read, Watch or Listen

Fashion trend prediction has shifted from elite opinions to data-driven insights, amplified by social media platforms. Companies are leveraging Artificial Intelligence (AI) to analyze vast amounts of data from runways and social media, enabling faster and more informed decisions. While AI excels at identifying emerging trends and managing inventory, human expertise remains crucial for interpreting data and ensuring commercial viability, bridging the gap between online popularity and actual consumer purchasing.

Prepared by Jonathan Pierce and reviewed by editorial team.