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60-Second Summary

Fashion trend prediction has shifted from elite opinions to data-driven insights, amplified by social media platforms. Companies are leveraging Artificial Intelligence (AI) to analyze vast amounts of data from runways and social media, enabling faster and more informed decisions. While AI excels at identifying emerging trends and managing inventory, human expertise remains crucial for interpreting data and ensuring commercial viability, bridging the gap between online popularity and actual consumer purchasing.

About this summary

This 60-second summary was prepared by the JQJO editorial team after reviewing 1 original report from NPR.