Cracker Barrel Splits With Design Firm After Backlash | JQJO

Cracker Barrel has terminated its contract with design firm Prophet after a disastrous brand refresh. The company's new logo, which removed iconic elements, and modernized restaurant interiors faced significant public backlash, including from President Trump, leading to stock drops and declining customer visits. Cracker Barrel has reverted to its old logo and suspended restaurant redesigns. CEO Julie Masino also announced leadership changes, with the VP of marketing departing and a former executive returning to focus on food and hospitality.