Dirty Soda Trend Fuels Beverage Industry Innovation | JQJO

The "dirty soda" trend, originating from Utah-based Swig in 2010, is revitalizing the beverage industry. This trend, combining soda with syrups and cream, has spread rapidly through social media and reality TV, influencing major companies like PepsiCo and McDonald's to innovate with new ready-to-drink versions. The customizable and affordable nature of dirty sodas is attracting new consumers, particularly younger demographics, and helping to reverse declining soda consumption. This foodservice trend has now successfully moved into retail, demonstrating broad consumer appeal.