NFL Viewership Soars, ManningCast Lags
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NFL viewership continues to climb, reaching 22.8 million viewers for the Week 3 Lions-Ravens Monday Night Football game. This marks a top 4 audience since the game's move to ESPN in 2006. The increased viewership is attributed to airing the game on both ESPN and ABC, a strategy implemented following the 2023 writers' strike. Despite this success, the ManningCast's 3.89% viewership raises questions about its cost-effectiveness.
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