Overcoming Limerence: A Neuroscientist's Guide | JQJO

Neuroscientist Tom Bellamy's new book, "Smitten," explores limerence, an intense romantic obsession. Bellamy, who experienced limerence himself, explains that while initially euphoric, prolonged unrequited limerence can lead to anxiety and craving. The book offers strategies to overcome this, including limiting contact, re-framing positive memories negatively ("daymares"), and replacing limerent urges with positive goals. Bellamy emphasizes recognizing the situation and focusing on internal solutions to break the cycle of unhealthy obsession.