Swift's Showgirl Film: $15M Presales Blitz | JQJO

Taylor Swift's surprise film, "Taylor Swift: The Official Release Party of a Showgirl," generated $15 million in presales within 24 hours of its announcement. The film, playing only one weekend (October 3-5), is projected to earn $30-$50 million. AMC, which secured the film in late August, saw its sixth-highest presales day due to the film. Unlike the Eras Tour film, Showgirl's marketing will be significantly smaller, focusing on selling Swift's new album rather than aiming for box-office records. The film will have a limited theatrical run, playing in AMC and other theaters domestically and internationally.