Wealthy Families Invest Heavily in Sports | JQJO

Family offices are increasingly investing in sports, with 25% already holding stakes and another 25% showing interest, according to a Goldman Sachs survey. While major men's leagues are the primary target, investment in women's leagues lags, despite recent high-profile examples like new WNBA franchises. The long-term investment horizon of family offices allows for patience, combining passion with value creation.