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FIFA Defends World Cup Dynamic Pricing | JQJO

FIFA Defends World Cup Dynamic Pricing

FIFA Defends World Cup Dynamic Pricing

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FIFA defended its dynamic pricing for the 2026 World Cup, citing it as standard market practice and emphasizing ticket affordability starting at $60. New York mayoral candidate Zohran Mamdani launched a petition opposing the model, demanding price caps and discounted tickets for locals. FIFA countered that the system ensures fair access while reinvesting profits to grow global soccer, claiming over 90% of revenue will be reinvested. The official resale platform is defended as a secure way to buy and sell tickets legally. The pre-sale signup has begun.

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