HBO Max to Raise Prices, Crack Down on Sharing
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Warner Bros. Discovery CEO David Zaslav believes the current TV landscape offers a poor consumer experience due to excessive choices. He expects HBO Max to reach 150 million homes next year, justifying future price increases due to its high-quality content. Zaslav plans to address password sharing soon, prioritizing user engagement first. The company is also splitting into two entities by April 2026, with Zaslav leading Warner Bros. and CFO Gunnar Wiedenfels heading the new Discovery company.
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