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Apple unveiled its AI platform, Apple Intelligence, in October 2024, integrated into apps like Messages and Mail. It offers features such as text generation, image creation (Genmojis and Image Playground), and a significantly improved Siri with cross-app functionality. While a more personalized Siri was initially planned for WWDC 2025, it's been delayed due to errors. Other features like Visual Intelligence and Live Translation are coming later in 2025. Apple Intelligence uses a small-model approach for many tasks, enabling on-device processing and privacy. It also integrates with ChatGPT, offering additional writing tools and knowledge base enhancements. A developer framework allows third-party app integration.

Prepared by Jonathan Pierce and reviewed by editorial team.