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Apple is expected to unveil a new slimmer iPhone, potentially called the "iPhone Air," alongside the iPhone 17 and new Apple Watches on September 9th. This would be the first significant iPhone redesign since 2017. While iPhone sales remain strong, consumer upgrades are less frequent, prompting Apple to diversify its lineup. Unlike competitors focusing on AI, Apple will likely prioritize hardware improvements like battery life, camera quality, and design. Concerns remain about potential price increases due to tariffs, impacting consumer excitement for the new models.

Prepared by Jonathan Pierce and reviewed by editorial team.