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Apple's September 9th event will primarily focus on the iPhone 17 lineup. Expected are iterative upgrades including a larger, ProMotion display for the base iPhone 17, a new 'iPhone Air' model prioritizing thinness and lightness, and Pro models with enhanced camera systems. New Apple Watches with brighter screens and faster processors are also anticipated, along with a potential Apple TV 4K refresh. Software updates like iOS 17 are slated for release shortly after the event.

Prepared by Jonathan Pierce and reviewed by editorial team.