Amazon's AI Lens: Will it KILL your Shopping?
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Amazon launched Lens Live, an AI-powered upgrade to its Amazon Lens shopping feature. It allows users to instantly search for products by pointing their phone's camera at items in the real world. This real-time visual search integrates with Amazon's AI assistant, Rufus, providing product information and summaries. Lens Live is initially available to millions of US iOS users, offering a faster, more convenient shopping experience by comparing prices and researching products while in stores.
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