Starbucks' Secret Protein Boost: Will You Try It? | JQJO

Starbucks is launching protein-packed cold foam and lattes on September 29th, capitalizing on the growing consumer demand for protein. A third of US consumers now favor high-protein options, a significant increase from three years ago. The new cold foam adds 19-26 grams of protein to grande drinks, while the lattes offer 27-36 grams. This follows Starbucks' best-ever sales week and aligns with CEO Brian Niccol's strategy to revitalize the brand with innovative menu items. The protein additions are made using a protein-boosted milk and come in various flavors, including banana, vanilla, and seasonal options.