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Taylor Swift has launched a four-hour countdown on her website, fueling speculation among fans. The countdown, which started at 10 a.m. ET, could precede the announcement of a new single, music video, documentary, or merchandise from her upcoming album, "The Life of a Showgirl." The album, featuring 12 tracks and a collaboration with Sabrina Carpenter, is set for release on October 3rd. Swift recently appeared on her boyfriend's podcast, further igniting fan excitement.

Prepared by Emily Rhodes and reviewed by editorial team.