Paramount Prioritizes Theatrical Releases Over Streaming | JQJO

Paramount's new leadership, under CEO David Ellison and president Jeff Shell, emphasized the importance of theatrical releases over streaming-first strategies. Shell, previously at NBCUniversal, is known for negotiating shorter theatrical windows, but now suggests a more nuanced approach tailored to each film. Ellison declared the debate over the value of theatrical versus streaming releases settled, with theatrical releases deemed superior. Paramount's streaming head, Cindy Holland, explicitly stated that streaming movies are not a priority.