Read, Watch or Listen

Paramount, led by David Ellison, is aggressively disrupting the sports streaming landscape. Their $1.1 billion annual deal for UFC rights, eliminating pay-per-view, positions them as a major player. This move mirrors ESPN's strategy, which includes deals with the NFL and WWE, creating bundled packages and combating the dominance of digital giants like Netflix and Amazon. The competition is fierce, with various networks and streaming platforms vying for sports content, resulting in a reshaped sports media landscape with traditional players fighting back.

Prepared by Emily Rhodes and reviewed by editorial team.