Apple Sues Apple Cinemas for Trademark Infringement | JQJO

Apple Cinemas is defending itself against a trademark infringement lawsuit filed by Apple Inc. Apple Cinemas, a movie theater chain operating since 2013, maintains its name predates any confusion and reflects its geographic origins. They claim their branding is distinct and deny any intention to mislead consumers. Apple Inc. alleges consumer confusion and unsuccessful attempts at amicable resolution, seeking monetary damages and an injunction. Apple Cinemas asserts its right to operate under its established name.