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Facing a potential US EV market collapse, Ford is investing $2 billion in a new strategy inspired by China. This involves a $30,000 midsize electric pickup truck, potentially reviving the Ranchero name, launching in 2027. Ford aims to undercut competitors like Tesla by focusing on affordability and using a new platform with simplified design and manufacturing, including in-house cobalt-free batteries and a revolutionary assembly process. The goal is to make EVs profitable for Ford and accessible to a wider market.

Prepared by Christopher Adams and reviewed by editorial team.