Prevent Hot Car Deaths: 59 Seconds for Sholom Campaign | JQJO

Three years after their son Sholom died from heatstroke in a hot car, the Tauber family launched the 59 Seconds for Sholom campaign. The campaign promotes the use of Clever Elly, a device that reminds drivers to check their back seats. This initiative aims to prevent similar tragedies by raising awareness and providing a simple, life-saving tool. The campaign emphasizes the importance of community involvement and utilizing technology to enhance child safety. The Taubers hope to distribute Clever Elly devices widely to schools, communities, and families.