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Apple's subscription services, including Apple Music and Apple TV+, generated more revenue last quarter than Macs, iPads, and wearables combined. Analysts predict continued growth, making subscriptions crucial amid potential price increases and tariffs on devices. Apple is enhancing these services with new features like Emoji Game and Auto Mix, available now or coming with iOS 26. Bundled plans like Apple One offer value, encouraging customer loyalty and potentially prompting upgrades.

Prepared by Jonathan Pierce and reviewed by editorial team.