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Universal and Christopher Nolan are breaking new ground in Hollywood marketing. Tickets for Nolan's upcoming film, "The Odyssey," went on sale a full year in advance, exclusively for IMAX 70mm screenings. This unprecedented move follows the success of "Oppenheimer," which spurred IMAX to upgrade its 70mm film technology. The Odyssey, starring Matt Damon and an A-list cast, is being entirely shot on IMAX film cameras and represents a significant investment for both Nolan and IMAX. The film's early teaser trailer debuted in theaters with "Jurassic World: Rebirth."

Prepared by Emily Rhodes and reviewed by editorial team.