Jams, a new premium peanut butter and jelly sandwich brand founded by Connor Blakley, is launching exclusively at 3,000 Walmart stores. Backed by athletes like Alex Morgan and C.J. Stroud, Jams differentiates itself from Uncrustables by focusing on healthier ingredients, including no seed oils, artificial flavors, or high fructose corn syrup. While slightly more expensive at $5.97 per box compared to Uncrustables, Jams boasts higher protein content and lower sugar. Initially available in strawberry and mixed berry, Jams aims to capture the athlete market, a significant consumer base for convenient, high-protein snacks.
Prepared by Christopher Adams and reviewed by editorial team.
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