The English Premier League announced a five-year partnership with Microsoft to integrate AI into its app. This will provide fans with access to a vast library of content, including articles, videos, and statistics, and will offer personalized experiences and real-time match insights. Future updates include language translation and enhanced Fantasy Premier League features. Microsoft also becomes the league's cloud computing partner, succeeding Oracle. The deal's financial terms remain undisclosed.
Prepared by Emily Rhodes and reviewed by editorial team.
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