Theme:
Light Dark Auto
GeneralTop StoriesPoliticsBusinessEconomyTechnologyInternationalEnvironmentScienceSportsHealthEducationEntertainmentLifestyleCultureCrime & LawTravel & TourismFood & RecipesFact CheckReligion
BUSINESS

Nike Shares Soar Despite Poor Quarterly Earnings

Read, Watch or Listen

Nike Shares Soar Despite Poor Quarterly Earnings

Nike's shares surged over 10% in after-hours trading despite reporting its worst quarterly earnings in over three years. CEO Elliott Hill, back from retirement, highlighted a turnaround plan focusing on core sports products, particularly running, showing signs of improvement. While Q4 revenue surpassed expectations at $11.1 billion, it was still the lowest since 2022. The company attributes the poor results to its turnaround program's impact and expects headwinds to ease. Nike is also addressing challenges like over-reliance on direct-to-consumer sales and the impact of US tariffs.

Prepared by Christopher Adams and reviewed by editorial team.

Related News

Comments

JQJO App
Get JQJO App
Read news faster on our app
GET